About PL Strategies

Who we are
PL Strategies (formerly Premier Life Strategies) is an independent Brokerage General Agency with generations of experience. We fully believe that our experience in this industry, especially in the higher end space, creates a unique advantage for us over other BGA's.  
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About Barry

Our Leadership
Insurance expert, entrepreneur, and philanthropist, Barry Wirt, Jr. continues to use his influence to do the most good—in both his professional and personal life. He serves as President at Premier Life Strategies and Wirt Consulting. He is a founder and one of the principal fundraisers for the Don and Barbara Smith Children’s Museum, a charitable organization which has hosted more than 50,000 kids a year since opening. Barry is also an active board member with the Western Virginia Foundation for the Arts and Sciences—the largest arts and cultural organization in Western Virginia with a mission to create and promote community projects within rehabilitated spaces throughout the area.

Through Premier Life Strategies, Barry works with a select group of high producing agents to serve high income/high net worth business owners and families. As President, he leads his team on all aspects of case design, client engagement, advanced sales ideas and continuous client service improvements. Passionate about finding solutions for large and challenging insurance cases, Barry, along with his advisors, has designed and placed multiple cases with more than seven figures of annual premiums. 
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For Barry, the insurance profession is in the blood. He credits his father—a highly successful agent—for teaching him the very best practices of this complex and competitive industry. After graduating from the University of Virginia in 2007, Barry became Mid-Atlantic Brokerage Director for Advanced Planning Services. After just two years, he discovered his talent for recruiting new agents and advisors. In 2009, he became COO of Underwriting Services of America (USA), which he helped grow into an IMO comprised of 40+ firms around the country—many of which Barry actively recruited. That same year, he co-founded Premier Life Strategies along with his father and another partner. In 2013, Barry shifted his strategy and began recruiting independently producing agents to Premier Life Strategies. In 2022, Premier Life Strategies began operating as PL Strategies to better reflect their diverse and growing product lineup. Since entering the industry, Barry has played an instrumental role with his advisors placing well more than a billion dollars in life insurance face amounts and tens of millions in target premiums.

Barry Wirt, Jr. was born and raised in Roanoke, Virginia. He is proud to be part of a large extended family that remains close to this day. Barry models his work ethic and parenting after the solid example set by his own parents and grandparents. He is a devoted husband and loving father of a boy and a girl who enjoys golf, reading, and building. He and his family also share their home with two (sometimes) awesome dogs.

Our Mission

What We Stand For
At PL Strategies, we are fiercely independent and we fully believe in the brokerage of insurance products. Our core life values include attitude, integrity, trustworthiness, and competition. Competition to make sure your client is getting the best deal possible. Our fierce independence and competitive spirit mean that we won't settle for second best for your client. We pledge to never choose a carrier based upon anything other than what is best for your client, and you shouldn't either. At PL Strategies, hard work, determination, vision, and camaraderie are combined to create a brokerage operation that ensures your clients get the best

Charities We Support

Raising Awareness
Charity is very important to us at PL Strategies. Each of these charities below does a fantastic job in their field and we are proud to support them. These organizations inspire and motivate us to do better each and every day. 
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